Delivering Fit Confidence
Turning Browsers into Buyers and Unlocking Growth
Examine proven strategies employed by leading retailers globally on how to combine big data with a simple UX to increase fit confidence for consumers and consistently drive 3-6X increases in conversion rates; unlocking new growth, converting window shoppers, and reducing returns. Approximately 98% of web visitors are just window shopping. The number one reason for low consumer confidence among digital shoppers is “unsure fit”. Leading retailers are unlocking new growth by levering massive amounts of their own data combined with the world’s largest database of apparel / footwear product spec data to deliver fit confidence to consumers, creating a highly personalized shopping experience, curated for each individual.
Speaker:
Romney Evans, Co-Founder, True Fit
Romney is an award-winning product & marketing leader, and entrepreneur. True Fit began when Romney sat outside a dressing room hearing his wife struggle to find the perfect pair of jeans. After the 12th unsuccessful pair, Romney – experienced in disruptive innovation from working at HBS innovation guru Clayton Christensen’s Innosight – figured there had to be a better way. The idea for True Fit was born: combine big data with a simple user experience to effortlessly find the right styles. Romney has helped grow True Fit into the global leader in fit personalization. Now, True Fit powers fit personalization for the world’s leading retailers and a growing network of over 1,000 top footwear and apparel brands.
About True Fit:
True Fit is the global leader in fit personalization software; a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth. True Fit is winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine.