Magento Retailer Reboot Workshop

Increasing Conversion Through Incredible User Experiences

The Balance Between Brand and Conversion
As merchants build and optimize their online stores, there is a constant balance between designing for a great user experience that supports the brand and optimizing for maximum conversion to drive sales. However, these two goals need not be in conflict. This session will show merchants how to leverage incredible user experiences that actually increase website conversion and highlight examples of merchants who have grown their online businesses through user experience.


Danny EssnerDanny Essner, Senior Manager – Merchant Marketing, Magento

Danny leads all customer and partner acquisition, engagement and retention activities for Magento. He has more than 12 years of experience in online demand generation, helping companies including PayPal,, Scalix and IBM. Magento offers flexible, scalable eCommerce solutions designed to help businesses grow and succeed online. The Magento platform is trusted by more than 150,000 businesses, including some of the world’s leading brands.

Doug Glickman, Director of eCommerce,

About Magento:


Magento is the fastest growing eCommerce platform in the world and serves over 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company). For more information about Magento, visit, follow @magento on Twitter, and read the Magento Blog. Follow: @magento