AGENDA

We are currently updating the agenda for this year’s Fashion Digital New York, set to take place on Oct. 20 and 21, 2014. For the time being, please refer to this website for last year’s Fashion Digital New York, Oct. 8 and 9, 2013.


Fashion Digital New York is focused on the key strategy development and future of fashion e-commerce. Over 600 e-commerce professionals will come together for a full day of networking and panel sessions focused on the hottest topics from key decision makers in the industry.

8:00 AM: Exhibit Hall & Dining Area
Registration, Networking Breakfast & Exhibit Hall Opens

9:00 AM: General Session
Opening Session

Michael Harvey
Michael Harvey
Chief Operating Officer
Corra

9:30 AM: General Session
Morning Keynote Presentation:

Craig Leavitt
Craig Leavitt
Chief Executive Officer
Kate Spade New York
Scott Galloway
Scott Galloway
Founder
L2

Additional Speaker:
Scott Galloway, Founder, L2

10:00 AM: General Session
Content Management For Higher Conversion And Engagement

Content is king. This is particularly true for fashion e-commerce. This session will cover the different flavors of content including personalization, user-generated content (beyond ratings and reviews), lifestyle vs. merchandising content, photography and video. The speakers will also address the unique content challenges of simultaneously managing a direct and wholesale business.

Speakers:

Elaine Rubin
Elaine Rubin
Founder
Digital Prophets Network
MODERATOR
Clair Carter-Ginn
Clair Carter-Ginn
VP – Content Strategy
KSC Kreate
José de Cabo
José de Cabo
Co-Founder & COO
Olapic
Milton Pappas
Milton Pappas
President – E-Commerce
The Jones Group
Buffy Sash
Buffy Sash
VP – Global Digital Commerce
Alice + Olivia
Craig Wax
Craig Wax
Chief Executive Officer
Invodo
Han Wen
Han Wen
VP of Digital and eCommerce
Clarins

11:00 AM: Exhibit Hall & Dining Area
Networking Break

11:45 AM: TRACK A – Concurrent Session
Customer Acquisition: Adjusting Your Portfolio and Finding Innovation

New customers are the lifeblood of any retail business. This panel of experts in performance marketing will discuss what ROI looks like across different channels such as search, affiliates, display, TV and other vehicles for finding new customers. Should retailers consider adjusting their portfolios based on changing ROI of different channels? And, finally, where is innovation coming from in customer acquisition?

Speakers:

Will Uppington
Will Uppington
Head of Product
BloomReach
MODERATOR
Jeff Biesman
Jeff Biesman
President & CMO
Little Black Bag
George Gallate
George Gallate
Chief Executive Officer
RKG
Steve Kahn
Steve Kahn
VP – Web
Destination Maternity
Matt Kritzer
Matt Kritzer
VP – E-Commerce
Tommy John
Kevin Ranford
Kevin Ranford
Chief Marketing Officer
Poppin

Additional Speaker:
Rob Sopkic, VP – Sales for North America, Sociomantic

11:45 AM: TRACK B – Concurrent Session
Retaining and Reactivating Customers Across Multiple Touch Points

With customers transitioning between multiple devices and channels, relevant, consistent communications are more important than ever before. This session will explore clientelling, wishlist engagement, returns marketing and other strategies for communicating through the lifecycles of today’s multi-device customers.

Speakers:

Ross Kramer
Ross Kramer
Co-Founder & CEO
Listrak
MODERATOR
Sam Barnett
Sam Barnett
Chief Executive Officer
Struq
Elaine Chang
Elaine Chang
General Manager & VP – Marketing
TiBi
Craig Elbert
Craig Elbert
VP – Marketing
Bonobos
Larry Promisel
Larry Promisel
SVP – Digital Commerce
Camuto Group
Jason Weidner
Jason Weidner
Director – Client Services
eBay Enterprise

12:45 PM: TRACK A – Concurrent Session
Profiting From The New Social Media Landscape

The past couple of years have seen the emergence of new social networks such as Tumblr, Instagram, Wanelo and Vine. At the same time Facebook and Twitter are making a comeback as marketing tools for retailers. Learn how fashion e-commerce retailers are using new and existing social networks to grow their brands and drive sales.

Speakers:

Thomas Kwon
Thomas Kwon
Chief Executive Officer
Dotbox
MODERATOR
Sean Flannagan
Sean Flannagan
VP – Product Development
Wanelo
Emily Hickey
Emily Hickey
Chief Operating Officer
Lolly Wolly Doodle
Ethan Holland
Ethan Holland
Senior Director – Marketing
American Eagle Outfitters
Brian Kalma
Brian Kalma
President
Ministry of Supply
Dennis O'Malley
Dennis O’Malley
Chief Executive Officer
ReadyPulse
John Provisor
Jon Provisor
Owner & CIO
Guidance

12:45 PM: TRACK B – Concurrent Session
The Opportunity And Challenge Of Global Expansion

Global expansion represents both the biggest opportunity and biggest challenge for e-commerce. Demand for your products exists in many international markets. The trick is determining how to profitably meet this demand in light of more complicated operations and fulfillment. Once this code has been cracked, the next step is to grow demand further amid different cultures and languages.

Speakers:

Kelland Willis
Kelland Willis
Associate Analyst
Forrester Research
MODERATOR
Matt Hiscock
Matt Hiscock
Senior Vice President
ASOS
Chris Hooven
Chris Hooven
SVP – Sales & Business
OSF Global Services
Rich Lyons
Rich Lyons
Founder
Lyons Consulting Group
Lance Thornswood
Lance Thornswood
VP & Managing Director
inRetail
David Wish
David Wish
VP – Global Digital Commerce & Customer Engagement
Calvin Klein, Inc

1:45 PM: Exhibit Hall & Dining Area
Networking Lunch & Exhibits

2:45 PM: General Session
5 Surprising Gifting Trends To Prepare You for Holiday 2013

Online gifting is a critical, yet frequently misunderstood, part of e-commerce. Monika Kochhar, co-founder of SmartGift, has conducted extensive research on consumer behavior of online gifting and will share the top 5 most surprising assumptions often made about how people buy and receive gifts online.

Presented by:

Monika Kochhar
Monika Kochhar
Founder & CEO
SmartGift

3:00 PM: General Session
The Future of Mobile and Commerce
Over the past few years mobile’s impact on commerce has been tremendous. Not only has mobile emerged as its own commerce channel, but it also continues to help both merchants and consumers bridge the gap between online and offline. As merchants continue to invest in mobile a new wave of innovation around engagement is emerging to allow an ever greater level of interaction between merchant and consumer and is facilitating entirely new business models. This presentation will draw on the experience of thousands of Magento and eBay customers as well as eBay’s thought leadership and research to help fashion merchants understand the direction mobile is taking and the new opportunities it will create for those who learn how to leverage it effectively into their online and offline channels.

Presented by:

Ben Pressley
Ben Pressley
Head of Enterprise Strategy & Business Development
Magento

3:20 PM: General Session
Afternoon Keynote Presentation

Uri Minkoff
Uri Minkoff
Co-Founder & CEO
Rebecca Minkoff
Philippe von Borries
Philippe von Borries
Co-Founder & CEO
Refinery29

4:00 PM: General Session
Keeping Up With Mobile Customers

Customer adoption of mobile devices for shopping is evolving quickly. Staying ahead of the curve is nearly impossible. This session will explore three key mobile areas – marketing, commerce and payments. Hear from experts who have built effective strategies in these areas.

Speakers:

Danielle Savin
Danielle Savin
Director – Retail Strategy Consulting
Lyons Consulting Group
MODERATOR
John Faith
John Faith
SVP – External Affairs
RetailMeNot
Rob Garf
Rob Garf
VP – Industry Strategy
Demandware
Haley Melander
Haley Melander
Director – Web Content
Tommy Hilfiger
Jason John
Jason John
VP – Acquisition Marketing & Mobile
Gilt Groupe
Jeremy Swift
Jeremy Swift
VP – Strategic Accounts
Blue Hornet
Ronit Weinberg
Ronit Weinberg
Principal
RZW Consulting