We are currently updating the agenda for this year’s Fashion Digital New York, set to take place on Oct. 20 and 21, 2014. For the time being, please refer to this website for last year’s Fashion Digital New York, Oct. 8 and 9, 2013.
Fashion Digital New York is focused on the key strategy development and future of fashion e-commerce. Over 600 e-commerce professionals will come together for a full day of networking and panel sessions focused on the hottest topics from key decision makers in the industry.
8:00 AM: Exhibit Hall & Dining Area
Registration, Networking Breakfast & Exhibit Hall Opens
9:00 AM: General Session
Opening Session
Michael Harvey Chief Operating Officer Corra |
9:30 AM: General Session
Morning Keynote Presentation:
Craig Leavitt Chief Executive Officer Kate Spade New York |
Scott Galloway Founder L2 |
Additional Speaker:
Scott Galloway, Founder, L2
10:00 AM: General Session
Content Management For Higher Conversion And Engagement
Content is king. This is particularly true for fashion e-commerce. This session will cover the different flavors of content including personalization, user-generated content (beyond ratings and reviews), lifestyle vs. merchandising content, photography and video. The speakers will also address the unique content challenges of simultaneously managing a direct and wholesale business.
Speakers:
Elaine Rubin Founder Digital Prophets Network MODERATOR |
Clair Carter-Ginn VP - Content Strategy KSC Kreate |
Jos?© de Cabo Co-Founder & COO Olapic |
Milton Pappas President – E-Commerce The Jones Group |
Buffy Sash VP – Global Digital Commerce Alice + Olivia |
Craig Wax Chief Executive Officer Invodo |
Han Wen VP of Digital and eCommerce Clarins |
11:00 AM: Exhibit Hall & Dining Area
Networking Break
11:45 AM: TRACK A - Concurrent Session
Customer Acquisition: Adjusting Your Portfolio and Finding Innovation
New customers are the lifeblood of any retail business. This panel of experts in performance marketing will discuss what ROI looks like across different channels such as search, affiliates, display, TV and other vehicles for finding new customers. Should retailers consider adjusting their portfolios based on changing ROI of different channels? And, finally, where is innovation coming from in customer acquisition?
Speakers:
Will Uppington Head of Product BloomReach MODERATOR |
Jeff Biesman President & CMO Little Black Bag |
George Gallate Chief Executive Officer RKG |
Steve Kahn VP – Web Destination Maternity |
Matt Kritzer VP – E-Commerce Tommy John |
Kevin Ranford Chief Marketing Officer Poppin |
Additional Speaker:
Rob Sopkic, VP – Sales for North America, Sociomantic
11:45 AM: TRACK B - Concurrent Session
Retaining and Reactivating Customers Across Multiple Touch Points
With customers transitioning between multiple devices and channels, relevant, consistent communications are more important than ever before. This session will explore clientelling, wishlist engagement, returns marketing and other strategies for communicating through the lifecycles of today’s multi-device customers.
Speakers:
Ross Kramer Co-Founder & CEO Listrak MODERATOR |
Sam Barnett Chief Executive Officer Struq |
Elaine Chang General Manager & VP – Marketing TiBi |
Craig Elbert VP - Marketing Bonobos |
Larry Promisel SVP – Digital Commerce Camuto Group |
Jason Weidner Director - Client Services eBay Enterprise |
12:45 PM: TRACK A - Concurrent Session
Profiting From The New Social Media Landscape
The past couple of years have seen the emergence of new social networks such as Tumblr, Instagram, Wanelo and Vine. At the same time Facebook and Twitter are making a comeback as marketing tools for retailers. Learn how fashion e-commerce retailers are using new and existing social networks to grow their brands and drive sales.
Speakers:
Thomas Kwon Chief Executive Officer Dotbox MODERATOR |
Sean Flannagan VP – Product Development Wanelo |
Emily Hickey Chief Operating Officer Lolly Wolly Doodle |
Ethan Holland Senior Director – Marketing American Eagle Outfitters |
Brian Kalma President Ministry of Supply |
Dennis O’Malley Chief Executive Officer ReadyPulse |
Jon Provisor Owner & CIO Guidance |
12:45 PM: TRACK B - Concurrent Session
The Opportunity And Challenge Of Global Expansion
Global expansion represents both the biggest opportunity and biggest challenge for e-commerce. Demand for your products exists in many international markets. The trick is determining how to profitably meet this demand in light of more complicated operations and fulfillment. Once this code has been cracked, the next step is to grow demand further amid different cultures and languages.
Speakers:
Kelland Willis Associate Analyst Forrester Research MODERATOR |
Matt Hiscock Senior Vice President ASOS |
Chris Hooven SVP – Sales & Business OSF Global Services |
Rich Lyons Founder Lyons Consulting Group |
Lance Thornswood VP & Managing Director inRetail |
David Wish VP – Global Digital Commerce & Customer Engagement Calvin Klein, Inc |
1:45 PM: Exhibit Hall & Dining Area
Networking Lunch & Exhibits
2:45 PM: General Session
5 Surprising Gifting Trends To Prepare You for Holiday 2013
Online gifting is a critical, yet frequently misunderstood, part of e-commerce. Monika Kochhar, co-founder of SmartGift, has conducted extensive research on consumer behavior of online gifting and will share the top 5 most surprising assumptions often made about how people buy and receive gifts online.
Presented by:
Monika Kochhar Founder & CEO SmartGift |
3:00 PM: General Session
The Future of Mobile and Commerce
Over the past few years mobile’s impact on commerce has been tremendous. Not only has mobile emerged as its own commerce channel, but it also continues to help both merchants and consumers bridge the gap between online and offline. As merchants continue to invest in mobile a new wave of innovation around engagement is emerging to allow an ever greater level of interaction between merchant and consumer and is facilitating entirely new business models. This presentation will draw on the experience of thousands of Magento and eBay customers as well as eBay’s thought leadership and research to help fashion merchants understand the direction mobile is taking and the new opportunities it will create for those who learn how to leverage it effectively into their online and offline channels.
Presented by:
Ben Pressley Head of Enterprise Strategy & Business Development Magento |
3:20 PM: General Session
Afternoon Keynote Presentation
Uri Minkoff Co-Founder & CEO Rebecca Minkoff |
Philippe von Borries Co-Founder & CEO Refinery29 |
4:00 PM: General Session
Keeping Up With Mobile Customers
Customer adoption of mobile devices for shopping is evolving quickly. Staying ahead of the curve is nearly impossible. This session will explore three key mobile areas – marketing, commerce and payments. Hear from experts who have built effective strategies in these areas.
Speakers:
Danielle Savin
Director – Retail Strategy Consulting
Lyons Consulting Group
MODERATOR
John Faith
SVP – External Affairs
RetailMeNot
Rob Garf
VP – Industry Strategy
Demandware
Haley Melander
Director – Web Content
Tommy Hilfiger
Jason John
VP – Acquisition Marketing & Mobile
Gilt Groupe
Jeremy Swift
VP – Strategic Accounts
Blue Hornet
Ronit Weinberg
Principal
RZW Consulting