RETAILER REBOOT

RETAILER REBOOT is a day of tactical, educational workshops for the manager-level and coordinator-level fashion e-commerce professional on the “blocking and tackling” of fashion digital. Taking place on October 8th at Convene Conference Center, each customized workshop will be taught by the experts and will allow attendees to hone in on critical skills necessary for business growth.

9:00 AM: Opening Keynote Panel
Bringing E-Commerce Strategies to Life

Kicking off Retailer Reboot, this opening panel of experienced fashion e-commerce executives will share their experiences in implementing critical technologies and strategies for moving their business forward. Successfully implementing winning strategies means taking the right path with resource allocation, technology selection, implementation and evaluation. This session will look at what it takes to implement core e-commerce pieces such as marketing, e-commerce platforms and the user experience as well as newer areas such as mobile and social.

Moderator:

Shenan Reed

Shenan Reed
Chief Media Officer & Founder
Morpheus Media

Speakers:

Ashley Bryan

Ashley Bryan
Chief MarketingOfficer
Moda Operandi

Feng Chang

Feng Chang
Director – Business Strategy & Analytics
Karmaloop

David Cost

David Cost
VP – E-Commerce &Digital Marketing
Deb Shops

Romney Evans

Romney Evans
Co-Founder
True Fit

Marty Keane

Marty Keane
SVP – E-Commerce
Theory

Day 1 is divided into 3 essential tracks: Acquisition/Conversion, Operations/Logistics/Strategy and User Experience.

10:00 AM – Track: Acquisition/Conversion
Use Big Data and Predictive Analytics for a Unified View of Your Customer
Make one-on-one Campaigns a Reality
Learn about concrete retention campaigns from the likes of Ideeli, Moosejaw, Modnique, IGIGI, and others – powered by big data and predictive analytics. Learn more…

Presented by:
Dominique Levin, Chief Marketing Officer, AgilOne
Mark Uhrmacher, Co-Founder, Ideeli

10:00 AM – Track: Operations
The Secret Weapons of Fashion Giants
How the Smartest Brands Are Reaping Profits
This session will detail how forward-thinking retailers and brands are changing the way they think about their business by honing in on how marketing, promotions and merchandising programs are impacting profit across their organization. Learn more…

Presented by:
Cindy Lincks, Vice President – Direct, Brooks Brothers
John Squire, President, eCommera

10:00 AM – Track: User Experience
A Fitting Way to Improve Retailer Profitability
Eliminate the “Online Fit Problem” to Create a Great Apparel Shopping Experience
Need to eliminate the “does it fit?” dilemma from your online store? Need to improve inventory turn, create a quicker check out and reduce your garment returns rate? Examine strategies that work, and learn how those strategies have already been proven in Europe by some of the world’s best known brands. Learn real ways to increase revenues, boost profits, slash returns rates and make online shopping a better experience for your customers. Learn more…

Presented by:
Terri Ghio, General Manager – North America, Fits.me
Peter Rankin, European Vice President, Fits.me

11:00 AM – 11:30 PM – BREAK

11:30 AM – Track: Acquisition/Conversion
Skyrocket Your Online Holiday Sales
What’s Working, What Isn’t? An In-depth Examination of Gifting Options for Retailers
Walk away with comprehensive knowledge of your online gifting options as we go into the most important retailing season of the year. Join a panel of industry experts to understand the gifting tools available, their strong points and shortcomings. Learn more…

Presented by:
Micke Paqvalén, Founder & CEO, Kiosked
Gregory Segall, President, One Pica
Bernd Strenitz, Co-Founder & COO, Smartgift

11:30 AM – Track: Operations
3 Fatal ERP/Back-Office Platform Mistakes and How to Avoid Them
Increase Profit, Affect Change, and Empower Marketing Innovation Through Operational Superiority
Technology-enabled retailers today often bring a wealth of sophistication to driving growth through front-end marketing, merchandising, and site customization. Learn more…

Presented by:
Samuel Moses, Co-Founder & CEO, Güd Technologies, Inc.
Mike Zhang, Executive Vice President, Güd Technologies, Inc.

11:30 AM – Track: User Experience
10 Ways to Optimize NOW for Holiday 2013
Practical Areas to Focus On Before Cyber Monday
Walk away with 10 practical areas on where to focus your 2013 holiday planning that can be implemented before Cyber Monday—including research, statistics, and the analyses that support each one. Learn more…

Presented by:
Haley Melander, Director – Web Content, Tommy Hilfiger
Nathan Richter, Director, Monetate

12:30 PM – 1:30 PM – LUNCH

1:30 PM – Track: Acquisition/Conversion
Increasing Conversion Through Incredible User Experiences
The Balance Between Brand and Conversion
This session will show merchants how to leverage incredible user experiences that actually increase website conversion and highlight examples of merchants who have grown their online businesses through user experience. Learn more…

Presented by:
Danny Essner, Senior Manager, Magento

1:30 PM – Track: Operations
The Secret Weapons of Fashion Giants
How the Smartest Brands Are Reaping Profits
This session will detail how forward-thinking retailers and brands are changing the way they think about their business by honing in on how marketing, promotions and merchandising programs are impacting profit across their organization. Learn more…

Presented by:
Cindy Lincks, Vice President – Direct, Brooks Brothers
John Squire, President, eCommera

1:30 PM – Track: User Experience
Virtual Displays & Digital Enhancements
Bringing Your Products to Life in the 3-D Digital World
Learn how retailers and brands are extending physically limited store space with virtual displays and digital enhancements. Learn more…

Presented by:
Steve Madge, Managing Director, RTT

2:30 – 3:00 PM – BREAK

3:00 PM – Track: Acquisition/Conversion
Delivering Fit Confidence
Turning Browsers into Buyers and Unlocking Growth
Examine proven strategies employed by leading retailers globally on how to combine big data with a simple UX to increase fit confidence for consumers and consistently drive 3-6X increases in conversion rates; unlocking new growth, converting window shoppers, and reducing returns. Learn more…

Presented by:
Romney Evans, Co-Founder, True Fit

3:00 PM – Track: Operations
Leveraging Responsive Design
Achieve Omni-Channel Success in Autumn 2013
Discover the the impact that responsive design and adaptive media technology is having on omni-channel content delivery. See first-hand best practice examples from leading brands and retailers from around the globe. Learn more…

Presented by:
James Brooke, Founder & CEO, Amplience

3:00 PM – Track: User Experience
Technology Infrastructure
The Little Black Dress of Fashion eCommerce
Fashion trends come and go but the little black dress remains a timeless wardrobe staple. Every site needs infrastructure. Every fashion forward lady needs a little black dress. Both are essential to a website and a wardrobe. What do these two things have in common? Join us for a session on how technology is rapidly changing the fashion world and what you need to keep in mind when creating an optimal shopping experience for your customers. Learn more…

Presented by:
Adrianna Bustamante, Commerce Practice Lead, Rackspace
Michael Harvey, Chief Operating Officer, Corra

4:00 PM – Track: Operations
Closing Retailer Case Study
Case Study: Mack Weldon Website Relaunch
Mack Weldon is a New York based e-commerce company that is reinventing men’s basics. It’s constantly working to make the best possible product and a seamless and enjoyable purchasing experience. Recently, it overhauled its website to a 2.0 version. Learn more…

Presented by:
Brian Berger, Founder & CEO, Mack Weldon
Lander Bravo, VP – Finance & Operations, Mack Weldon