OVERVIEW

Fashion Digital New York is expanding! The premiere Fashion Digital Mobile New York event will showcase innovative mobile marketers discussing progressive topics, all focused on harnessing the power of mobile as a marketing and engagement tool.

Participating Retailers Include

  • 3.1 Phillip Lim
  • 818 Agency
  • Adore Me
  • Alessandra Mackenzie
  • Alex and Ani
  • Alexis Bittar
  • Alice + Olivia
  • Amazon Fashion at Amazon.com
  • Ankasa
  • Avenue Stores
  • Baltika Group
  • BaubleBar
  • Beeby Clark+Meyler
  • Benefit Cosmetics
  • Black Lapel
  • Bow & Drape
  • CAK Entertainment
  • Calvin Klein
  • Calypso St. Barth
  • Care + Wear
  • Cartography
  • Catbird
  • Ceci New York
  • Charlotte Tilbury
  • Clarks
  • Coach
  • Cohen’s Fashion Optical
  • Cole Haan
  • Converse
  • COS Stores
  • Dannijo
  • Deborah Lippmann
  • DiamondEnvy
  • Donna Morgan
  • Dotcom Distribution
  • Dunning Golf
  • dutch llc
  • Elizabeth Arden
  • ELOQUII
  • Express
  • eyebobs
  • Fashion to Figure
  • Fashionmoon
  • Fleur du Mal
  • Frank & Oak
  • Fred Perry
  • Fred Segal
  • Fresh
  • G.H. Bass & Co
  • Gaffos.com
  • Groupon
  • Hanky Panky
  • Harper’s Bazaar
  • Hatch Collection
  • Haute Rogue
  • Heidi Daus Designs
  • Hudson’s Bay Company
  • Frank & Oak
  • Ideel
  • Intrepid Genius
  • Ix Style
  • Jack Rogers
  • Jambu Footwear
  • Jane.com
  • Jockey
  • John Lobb
  • John Varvatos
  • Kate Spade & Company
  • Komar
  • Kirna Zabete
  • L’Oreal
  • Levi Strauss & Co.
  • LIM College
  • The Line
  • L’Oreal
  • Lord & Taylor
  • Lysse
  • Lyst
  • Macy’s
  • Mashburn
  • Mavi
  • MegaGlam
  • Milly
  • Ministry of Supply
  • MM.LaFleur
  • My Name Is Consumer
  • Nanette Lepore
  • The New York Times Store
  • Nic + Zoe
  • Nine West Group
  • NYLON Magazine
  • Ode a la ROSE
  • Orla Kiely
  • OSEA
  • Pam and Gela
  • Porsche Design
  • Revolution Dancewear
  • Ruum American Kidswear
  • Scoop NYC
  • Second Dibs
  • Sparks Grove
  • Steve Madden
  • Stuart Weitzman
  • SuitYourself.com
  • Tamara Mellon
  • Tibi
  • Tiffany & Co
  • Tracy Reese
  • UK Trade & Investment / British Consulate
  • Vestiaire Collective
  • Vida Shoes International
  • Vince Camuto
  • Vivaldi Partners
  • WebLinc Commerce
  • Well Kept
  • Whistles
  • William Abraham
  • Yosi Samra
  • Yumi Kim
  • Zoraab
  • Zori, LLC

Program

The morning will be focused on tactical, educational workshops to allow attendees to hone in on critical skills necessary for business growth. The second half of the day will bring attendees together for panel discussions. Topics to be covered include:

Roundtable Discussion: Retailers Think Tank
The importance of mobile cannot be ignored. Retailers understand the importance of having a mobile strategy, regardless of their brand’s size, age, or marketing budget. This roundtable discussion will facilitate open dialogue between retailers who are not only committed to bringing the mobile experience to their consumers, but who are also at various stages of the process.

Staying Connected: Online Browsing Drives Offline Shopping
The rise of beacons, location-based coupons discounts that electronic discounts that drive consumers into the store and are just some methods retailers are using to create a more seamless shopping experience and omni-channel approach. Hear from leaders in the industry about strategies they’re employing to drive their consumers back into the brick-and-mortar world.

Taking the Plunge: How UX Defines Conversions
From one click shopping within apps and responsively designed mobile sites to QR codes and shoppable social platforms, retailers will share key lessons learned about what works and what doesn’t when it comes to interfacing with consumers. This session will also seek to answer whether apps or mobile sites are more favorable.

About Fashion Digital Mobile New York

Reports indicate that mobile commerce will surpass $600 billion by 2018. Despite the increasing rate of adoption, there is still much to be desired when it comes to consumers making a purchase. Many retailers report upwards of 50 percent of traffic coming from mobile.

Fashion Digital Mobile NY will bring together more than 300 digital and mobile leaders from some of the most innovative fashion brands. The purpose of this event is to celebrate those brands that are doing mobile first or who already have a mobile initiative/strategy. There is no question that mobile is an integral part of seeking and developing personal and engaging relations with consumers.

Even if your brand does not yet have a mobile strategy, this event is for you. With over half of the world’s population using a mobile device, there is no way to avoid mobile and still remain competitive and relevant in today’s market. Joining us at FDMNY will ensure that you walk away with actionable insights from your market peers who are already leveraging the power of mobile.

REGISTER

Register now for Fashion Digital Mobile New York!
Registration & Breakfast starts at 8:00 AM.
Workshops start at 9:00 AM.

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Get Involved

Reach out to discuss a speaking, sponsorship, or media partner relationship with Fashion Digital New York. Powerful opportunities abound to get your firm front and center in the minds of the people you are trying to reach.

Registration Questions
Maria Bauser
(646) 862-6136
mbauser@greenpearlevents.com
Conference Producer
Crystal Everson
(646) 502-7870
ceverson@greenpearlevents.com
Marketing and PR
Heather Eisenstadt
(646) 862-6128
heisenstadt@greenpearlevents.com
Sponsorship & Exhibiting
Reshma Raniga
(646) 374-4972
rraniga@greenpearlevents.com

 

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